Digital Marketing

Digital Marketing isn’t a single thing, its made up from a range of techniques, products and services…

Digital marketing is often referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time, particularly in certain countries. In the USA online marketing is still prevalent, in Italy is referred as web marketing but in the UK and worldwide, digital marketing has become the most common term, especially after the year 2013.
Digital Marketing is made up of many aspects, not all areas are needed for every business, some work better than others; this is why we offer all our clients a FREE STRATEGY SESSION to see which Digital Marketing Strategy would work best for their company.


SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. At Smarta we believe these principles go hand-in-hand.

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Pay per click which is also know as “Paid Search” or “PPC” is the practice of promoting a website online using a third-party system such as Google Adwords or Bing Adcenter in order to increase the number of visitors the site receives from search engines. There are many aspects that can affect the performance of PPC, from the keywords you bid on, how much you bid vs. competitors, the quality of the campaigns, your landing pages and your budget.

Pay per click is a quick way to gain visibility in top positions on the search engines. On Google you can differentiate PPC to organic ads by looking out for the Ad or Ads symbol that appears against any PPC and on Bing PPC ads are highlighted with a different background colour.

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Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well.

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Did you know a site's authority with the search engines is largely based on the quantity and quality of the sites that link to it ? The more links you have, the more important your site appears, and the higher it will appear in the search results.

  • Website design (up to 3 Pages)
  • Contact form
  • Keyword optimising
  • Search Engine Submission
  • Social Network Integration (If required)
  • Rotating Banner if needed
  • Fully responsive for mobile devices


Our writers are all highly-trained English and Native English speakers with degrees in Literature and other related English courses from the best universities in the country. This is backed by our editorial team most of which came from the publishing, news, or digital media industry.
Each article is assigned to one of our tenured in-house writers who then researches the topics assigned using the information provided through the client brief. We use several trusted tools and sources for our research. Nonetheless, the best articles that we have produced are those which have the most information provided through the client brief.